Tuesday, 9 September 2008

LGN Inter Advertising Agency 5km

Hyde Park, London - 2007

Team result

In keeping all great & robust victory announcements, X-Factor, Eurovision Song competition and US Presidential Elections.. et al I like to think we teased you with 3 days of electric post race anticipation.

With over 400 agency men and women entered for the 2007 LGN 5km challenge and after a fantastic team race, with shoulder to shoulder competition at the sharp end and indeed hugely encouraging mass participation from beginners – the winning team has emerged.

And they are off! Lead out by Leo Burnett’s LGN ├╝ber trainer Nicola

‘Drum roll please..’ the winning team of the inaugural 2007 LGN Inter Advertising 5km trophy was the gauntlet throwers themselves – DDB London.

Place, Team, Time
1st DDB London 2.13.25
2nd Disruption 2.26.32
3rd OMD 2.33.26
4th Euro RSCG 2.34.36
5th JWT 2.42.08
6th Lowe 2.59.31
7th Medicus 3.05.47
8th Arc 3.07.20
9th McCann 3.15.04
10th Cake 3.26.09


Individual glory

Men’s Podium

Name, Team, Time
James Hayhurst DDB 17.32
Mark Fallows McCann 17.58
Simon Pinks Disruption 18.11


Women’s Podium

Name, Team, Time
Emma Cranston OMD 20.37
Emer Stamp DDB 21.11
Liz Baines Disruption 21.58



The tale of the tape

DDB must be applauded for demonstrating commitment to the LGN running ethos of encouraging mass participation.

Their very own James Hayhurst paced his effort to perfection to win in 17min 32 seconds, slowly reeling in McCann’s brave and crowd pleasing front runner Mark Fallows.

The composition of DDB’s men’s team quartet proved to be the only team of 4 to all slip under the elusive 20 min barrier, and they were matched by a very strong women’s quartet, including Emer Stamp (and her cold symptoms..) in 2nd place behind a superb winning time of 20min 37sec set by Emma Cranston of OMD.

However, while DDB had swashbuckling team members peppering the top of the results sheet, what is equally remarkable and highly rewarding for LGN, was their passion to have so many participants of all levels. Indeed it was their ability to encourage runners of all abilities to don the DDB colours that enabled their margin of victory to be so dominant.

DDB’s team of 8 did indeed secure the initially victory with slender margin of 1minute and 52 seconds over a determined Disruption (TBWA / Tequila) team, however, once the bonus times were awarded to all teams for their additional ‘non 8’ team members, their margin of victory over Disruption grew to a hugely impressive 13 minutes and 7 seconds.
Victorious team DDB London with their long standing LGN trainer Shavaun

In summary DDB elegantly demonstrated championship credentials in terms of both agency participation and pure running fitness.


Chief Exec bragging rights

The race within a race, kept many a spectator on tenterhooks, especially with the last minute entry and number swap of Disruption’s very own Chief Exec Tim Lindsay.

When the dust had settled, it became clear that the Paddington Basin regeneration has also extended to ‘special’ piped tap water, as DDB yet again stood proud as Stephen Woodford romped home in a gazelle-like 23min and 8 seconds, a very close run second place was Disruption’s Tim Bonnet in 24mins 26 seconds, with the final step on the podium going to the aforementioned Tim Lindsay in a very respectable 26min 4 seconds, while just outside the medals while wearing both iPod and an air of aerobic nonchalance was Euro RSCG’s Mark Cadman with a comfortable sub 30min clocking of 27min 6 seconds.

DDB London’s proud CEO Stephen Woodford and team claim the LGN 2007 5km spoils and all important industry bragging rights.

Special mentions

LGN will be awarding this week special Runners Need goodie bags to those runners that have been recognised by the LGN trainers as going the extra mile (not literally).

But prior to the goodie bags, I would like to salute Adelle Noor, Zara Amin and Laverne Joshua from JWT for completing the 5km with LGN trainer Sam after almost no running experience before. I would also like to mention the chap who ran very respectably in what look liked white moon boots / 1930’s basketball boots, the lady who mistook the finishing line 10 metres too early and went to calmly sit down only to rushed back on her feet by an LGN trainer to finish with a smile and of course the entire agency who had their Christmas party the night before the race (you know who you are), big LGN respect.

And also to Cake and OMD for getting involved in the 5km event at the last minute and adding a much need dash of bespoke PR and mass participation high frequency media delivery – we hope to see you back in 2008 for a bigger and even greater LGN two stepping fun-fest.

The very best of health and happy running to one and all.

Ben Pochee

Do a runner with LGN

http://www.lgnwellbeing.com/

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